Corporate social responsibility (CSR) is sometimes known as corporate citizenship and is a commitment by organisations to supporting society at large, the environment, and stakeholders. This is rather than primarily serving shareholders as was the traditional business strategy.  CSR initiatives look at a company’s environmental impact and how it can give back to the local […]

Global communication interconnectivity is a vast market, and the drive to capitalise on the skills required in terms of artificial intelligence (AI) and data science remains on a high growth trajectory.   Forecasts for the data analytics industry up to 2023 predict exponential expansion. In The Global Big Data Analytics Forecast to 2023, Frost and Sullivan […]

Global dyslexia awareness has grown exponentially since its first appearance and identification in the nineteenth century. And yet, definitions of the neurological condition continue to flex and change. The root derivation is from the Greek: ‘dys’ meaning ‘difficulty’, and ‘lexia’ meaning ‘words’. Literally translating to ‘difficulty with words’, at its most simplistic level, dyslexia is […]

What is strategic marketing? According to The Chartered Institute of Marketing (CIM), strategic marketing’s central focus is to understand continuously changing markets in order to build competitive advantage. By aligning all marketing activities, strategic marketing seeks to maximise opportunities to develop products and services that deliver both customer value and financial profit. Strategic marketing cannot […]

Data science is a rapidly expanding area of interest with many specialist roles available in tech, but also in practically every other sector you can think of. This is because businesses in every sector rely on data analysis and predictive modelling in some form and so have a requirement for data science skills across the […]