In pre-internet days, global marketing management and strategy was the concern of only the biggest names in the game – think huge, successful brands such as Coca-Coca, who operated worldwide and had employees in international markets. Skip ahead to the 2000s, and the internet has made it possible for companies to adopt a global outlook […]

All marketers understand the importance of reaching the right customers, with the right messages, at the right time. This means abandoning the one-size-fits-all marketing approach that may have worked for brands in days gone by and adopting something more bespoke and meaningful. Utilising every chance to reach, interact with, engage, and convert customers should be […]

Our digital age requires organisations to continually keep up with digital advances in order to remain relevant, dynamic, and competitive. Falling behind is, quite simply, not an option if profit, competitive advantage, goal attainment, and longevity is the aim. As such, it comes as no surprise that a report by Gartner indicates that 91% of […]

In increasingly crowded markets – characterised by rapid pace of change, fierce competition, and discerning consumers – a digital content marketing strategy that works harder is more of a need-to-have than a nice-to-have. For brands who don’t want to get left behind, avoiding a one-size-fits-all approach – and prioritising personalised content instead – can be […]

When it comes to a person’s interaction with a brand, there are a lot of words that people use. Customer experience, for example, commonly referred to as CX, is a term used to describe all the things a business does to deliver a good experience for their customers, and to raise their customers’ perceptions of […]