A business model is a template of how a business will make money and turn a profit by using a particular system. The most successful business model for a brand can be selected by defining its products or services, understanding who the audience and key customers are, and detailing the costs and overheads that will […]

Sentiment analysis is a key tool for online companies to learn about their audience by understanding how people feel about their products or services. It is also sometimes known as opinion mining and combines elements of natural language processing (NLP), computational linguistics, and text analysis with deep learning.  This analysis of customer sentiment draws on […]

Cultures of thinking emerged from Ron Ritchhart’s 2015 book Creating Cultures of Thinking: The 8 Forces We Must Master to Truly Transform Our Schools. The book was written as a response to the increasing emphasis in education on test-taking rather than developing students’ thinking and understanding. The term ‘Cultures of Thinking’ (CoT) is defined as […]

Too often, organisational initiatives aimed at addressing issues of workplace diversity and ethics fall short of their intended goals. Too often, they’re ‘sticking plasters’ which fail to meaningfully address underlying problems; in many cases, short-term enthusiasm and commitment fades, and any progress is either minimal or short-lived; worse yet, attempts at diversity are labelled ‘vanity […]

Recommendation systems are filtering systems used on digital platforms. Sometimes called recommender systems, these are the mechanisms that suggest movies or shows to watch on Netflix, books to read on Amazon, and people to follow on Instagram based on your user preferences, purchases, or viewing history. The use of recommendation systems helps brands that offer […]