What is strategic marketing? According to The Chartered Institute of Marketing (CIM), strategic marketing’s central focus is to understand continuously changing markets in order to build competitive advantage. By aligning all marketing activities, strategic marketing seeks to maximise opportunities to develop products and services that deliver both customer value and financial profit. Strategic marketing cannot […]

Data science is a rapidly expanding area of interest with many specialist roles available in tech, but also in practically every other sector you can think of. This is because businesses in every sector rely on data analysis and predictive modelling in some form and so have a requirement for data science skills across the […]

Like most sectors, the education sector has had to re-organise itself around the challenges and restrictions imposed by the global pandemic. Online learning has always been a viable option and one which many schools and universities had already integrated with blended learning. However, the learning experience tends to benefit from the variety and stimulation that […]

The world of work has changed dramatically in the last few years not least due to the challenges presented by the pandemic. Even before this major global event, attitudes to work and how people are treated within the workplace were shifting.  At a time when devices have made it easy to be constantly connected to […]

The rapid pace of change in our modern world requires flexibility, agility and adaptability of leadership. Within the education system, further issues – social, financial, ethical, cultural and technological – only add to this complexity. Embedding a successful leadership model in an ever-changing educational landscape requires empowerment and autonomy. It requires a committed, passionate leadership […]