A recent review of the current UK  labour market,  found that individuals who study qualifications in higher education or further education earn higher salaries compared to those who do not. At 29 years old, males who attend HE tend to earn 25% more than those with 5 GCSEs who did not go to university. For […]

Interested in designing digital solutions to optimise business operations? Protecting critical infrastructure from cyber threats? Designing the next hyper-engaging social media mobile app? Making the impossible possible using artificial intelligence (AI) and virtual reality (VR)? Wherever your passion and curiosity lie, computer science has a home for them. Computer science is an ever-evolving, high-growth, global […]

How many times have you swiped on your smartphone today? Chances are it’s a lot – likely more than you’re even aware of. Every time we unlock our devices, the likelihood of us being exposed to marketing messages and mobile advertising tactics increases, providing a highly valuable – not to mention lucrative – opportunity for […]

Trustworthiness, ethical behaviour, authenticity, transparency, accountability, advocacy: in 2024, these are not simply buzzwords and buzz phrases that organisations can throw about to win over stakeholders, grow customer loyalty, and take the heat off their backs. Rather, they have become the cornerstones by which many consumers and investors choose to part with their money, playing […]

All products that are introduced into the market go through a four-stage product life cycle (PLC). At each stage, there are different marketing tactics a business can activate to maximise the product’s reach and sales. The length of each stage varies from product to product, so making the most of marketing efforts can extend each […]