How many times have you swiped on your smartphone today? Chances are it’s a lot – likely more than you’re even aware of. Every time we unlock our devices, the likelihood of us being exposed to marketing messages and mobile advertising tactics increases, providing a highly valuable – not to mention lucrative – opportunity for […]

Trustworthiness, ethical behaviour, authenticity, transparency, accountability, advocacy: in 2024, these are not simply buzzwords and buzz phrases that organisations can throw about to win over stakeholders, grow customer loyalty, and take the heat off their backs. Rather, they have become the cornerstones by which many consumers and investors choose to part with their money, playing […]

All products that are introduced into the market go through a four-stage product life cycle (PLC). At each stage, there are different marketing tactics a business can activate to maximise the product’s reach and sales. The length of each stage varies from product to product, so making the most of marketing efforts can extend each […]

In pre-internet days, global marketing management and strategy was the concern of only the biggest names in the game – think huge, successful brands such as Coca-Coca, who operated worldwide and had employees in international markets. Skip ahead to the 2000s, and the internet has made it possible for companies to adopt a global outlook […]

All marketers understand the importance of reaching the right customers, with the right messages, at the right time. This means abandoning the one-size-fits-all marketing approach that may have worked for brands in days gone by and adopting something more bespoke and meaningful. Utilising every chance to reach, interact with, engage, and convert customers should be […]