Ruth Brooks

We live in a world of big data. Modern organisations cannot afford to miss the opportunities for getting a competitive edge that are provided by good data management and data analytics. What is data management? In brief, it’s the collection, organising, protecting and storage of an organisation’s data – everything from sales figures to HR […]

Our world revolves around data – its collection and analysis, as well as the opportunities it presents. In today’s competitive, fast-paced and often-saturated marketplaces, organisations having comprehensive, holistic oversight of their own data is business-critical. Failure to do so can result in poor business decisions, lost market share, an inability to adapt to supply or […]

In our digital world, businesses generate and use vast amounts of data every single day. Spanning everything from commercially sensitive customer details to confidential financial records, this data must be managed and stored efficiently, effectively, and securely. This is where data storage management comes in. It is a crucial component of any organisation’s IT infrastructure, […]

Presenting raw data often isn’t the best way to articulate ideas, trace patterns and convey meaning. While they may be accurate, when viewed in isolation, numbers and figures don’t tell much of a story – or, if they do, certainly not always an engaging one. We all engage with visual representations of numbers and data […]

Business leaders are increasingly aware of the power and wisdom of data-driven decision-making. In the right hands, data translates into valuable information that can be used to any business end – from spotting patterns in customer buying behaviour, to highlighting business opportunities, to optimising customer service experiences. In short, it enhances both short-term and long-term, […]