Keele University - Study online
Author

Ruth Brooks

Ruth Brooks is a content production specialist of more than 15 years’ experience working in Australian and UK higher education. Ruth graduated from the University of South Australia (UniSA) with a Bachelor of Arts (Professional and Creative Communications) in 2007 and a Graduate Certificate in Marketing in 2015.

Her experience spans the research, writing and editing of print and digital communications and marketing collateral for UniSA, as well as the creative development and design of a wide variety of visual communications including print publications and digital marketing assets for University College London. Today, Ruth works to produce and publish digital content that both informs and engages across an array of postgraduate subject areas, as well as web content in the higher education space.

Latest articles

Sentiment analysis is a key tool for online companies to learn about their audience by understanding how people feel about their products or services. It is also sometimes known as opinion mining and combines elements of natural language processing (NLP), computational linguistics, and text analysis with deep learning.  This analysis of customer sentiment draws on […]

Cultures of thinking emerged from Ron Ritchhart’s 2015 book Creating Cultures of Thinking: The 8 Forces We Must Master to Truly Transform Our Schools. The book was written as a response to the increasing emphasis in education on test-taking rather than developing students’ thinking and understanding. The term ‘Cultures of Thinking’ (CoT) is defined as […]

Too often, organisational initiatives aimed at addressing issues of workplace diversity and ethics fall short of their intended goals. Too often, they’re ‘sticking plasters’ which fail to meaningfully address underlying problems; in many cases, short-term enthusiasm and commitment fades, and any progress is either minimal or short-lived; worse yet, attempts at diversity are labelled ‘vanity […]

Recommendation systems are filtering systems used on digital platforms. Sometimes called recommender systems, these are the mechanisms that suggest movies or shows to watch on Netflix, books to read on Amazon, and people to follow on Instagram based on your user preferences, purchases, or viewing history. The use of recommendation systems helps brands that offer […]

Creativity in an educational context is often thought of in terms of creative subjects such as music, art, and drama. These subjects certainly nurture creativity, but creativity is an integral part of teaching and learning across all subjects. It involves an active curiosity when seeing something for the first time and how we react to […]

Award

Britain's best university, as ranked by students

(StudentCrowd University Awards, 2022) Detail Badge

80%

of research 'world-leading' or 'internationally excellent'

(Research Excellence Framework, 2021) Detail Badge

Top 3

in UK for business administrative courses

(PTES 2019) Detail Badge

Award

Global Sustainability Institution of the Year

(International Green Gown Awards, 2021) Detail Badge

Quick Links