Author

Ruth Brooks

Ruth Brooks is a content production specialist of more than 15 years’ experience working in Australian and UK higher education. Ruth graduated from the University of South Australia (UniSA) with a Bachelor of Arts (Professional and Creative Communications) in 2007 and a Graduate Certificate in Marketing in 2015.

Her experience spans the research, writing and editing of print and digital communications and marketing collateral for UniSA, as well as the creative development and design of a wide variety of visual communications including print publications and digital marketing assets for University College London. Today, Ruth works to produce and publish digital content that both informs and engages across an array of postgraduate subject areas, as well as web content in the higher education space.

Latest articles

Image of a screen showing code depicting data mining

Data mining for business intelligence

Big data and data mining are invaluable commodities in this information age. Statista estimate that the global big data analytics market will increase with a compound annual growth rate of almost 30% in coming years, with revenue reaching over $68billion by 2025. Over the last two decades, use of data mining techniques has rapidly accelerated. […]

Laptop on a desk showing a data platform with two people out of shot around the table

Data analytics and the digital age

In today’s digital world, data is being amassed at a faster rate than ever before. As individuals, as a society, as a global population, our digital footprints generate colossal volumes of data as we go about our daily lives – often without us even realising. As TechJury illustrate, data and big data are forces to […]

People in a modern office standing up working together over a desk

Organisational strategy in a dynamic world

The global business environment is changing. The Fourth Industrial Revolution, together with the COVID-19 pandemic and unpredictable worldwide economic activity, mean that a new world paradigm is unfolding. Experts also predict that trillions of pounds in consumer spending are ready to be injected back into the global economy. To remain at the forefront in this […]

Team sat in a circle in an office looking at a man standing in the middle

The role of leadership and management in the modern workplace

At first glance, leadership and management may appear to be synonymous with one another. Surely, a manager tasked with supervising people naturally also leads? Isn’t leading and managing people just common sense? Aren’t all successful leaders effective managers, and vice versa? Unfortunately, this isn’t always the case. In order to maximise the output of an […]

Female teacher working with young children around a table

The link between pedagogy and human development

Tapping into what engages people – and understanding how to engage them — can mean the difference between a successful venture that supports people, and one that will fail to meet its objectives. In education, this could mean teaching in a way that sparks imagination, or supporting learners to achieve to the best of their […]