Author

Ruth Brooks

Ruth Brooks is a content production specialist of more than 15 years’ experience working in Australian and UK higher education. Ruth graduated from the University of South Australia (UniSA) with a Bachelor of Arts (Professional and Creative Communications) in 2007 and a Graduate Certificate in Marketing in 2015.

Her experience spans the research, writing and editing of print and digital communications and marketing collateral for UniSA, as well as the creative development and design of a wide variety of visual communications including print publications and digital marketing assets for University College London. Today, Ruth works to produce and publish digital content that both informs and engages across an array of postgraduate subject areas, as well as web content in the higher education space.

Latest articles

Big data analysis with AI technology for business analytics. Insights from data mining, filtering, sorting, clustering. Data scientist working on machine learning on virtual computer screen.

Clustering and cluster analysis: an explainer

Clustering is a technique used in several areas of computer science – such as machine learning, artificial intelligence, data analysis, and data mining – to group similar data points based on the information contained within them, such as characteristics or features. This approach is particularly useful when dealing with large-scale datasets that contain unstructured, unlabelled, […]

African American Business Man Analyst Using Data Analytics

Choosing a career in data analytics

In today’s data-driven world, it’s no surprise that data analytics has become an in-demand career path. The ability to analyse and interpret large datasets is crucial for making informed business decisions, which means there is a growing demand for skilled data analysts in a variety of industries, including: Banking and finance. Insurance. Manufacturing. Healthcare and […]

Data Analytics Statistics Technology Information Concept

What is exploratory data analysis?

Exploratory data analysis (EDA) is a preliminary method of data analysis used to help people analyse, understand, characterise, and summarise data. During the exploratory analysis phase, data analysts can use EDA techniques and machine learning algorithms to support their explorations, and often use data visualisation methods to help identify and illustrate data: trends patterns relationships, […]

Professional Male Data Scientist Writing Code on Desktop Computer in Stylish Coworking Office Space. Caucasian Man Using Software to Analyse

Data scraping: the knowledge of the Internet at your fingertips

What is data scraping? Data scraping, also known as web scraping, is a data science technique in which a computer uses a programming language to extract data from output generated by another programme. Web scraping is not to be confused with web crawling; it focuses on extracting data rather than indexing it. It has myriad […]

Mentor or coach motivate business person to personal growth to be better leadership

The history of leadership

Human history is filled with leaders, from Alexander the Great and Napoleon Bonaparte, to Abraham Lincoln and Winston Churchill, and yet the concept of leadership is one that continues to inspire debate and study as people attempt to understand what leadership truly is. For example, in their article Evolution of leadership theory, authors Sihame Benmira […]