When it comes to a person’s interaction with a brand, there are a lot of words that people use. Customer experience, for example, commonly referred to as CX, is a term used to describe all the things a business does to deliver a good experience for their customers, and to raise their customers’ perceptions of […]

Artificial intelligence (AI) continues to evolve at an exponential rate, revolutionising industries, enhancing daily tasks, and pushing the boundaries of what machines can achieve. AI is making significant strides, thanks to breakthroughs in areas such as machine learning, deep learning, and neural networks. AI is being applied in diverse domains, including entertainment, education, healthcare, cyber […]

In the ever-evolving landscape of technology, the Internet of Things (IoT) has emerged as a transformative force, reshaping industries across the globe. With its ability to connect devices and enable real-time data collection and analysis, IoT is revolutionising traditional processes, driving efficiency, and paving the way for new possibilities.  Let’s delve into the diverse impact […]

The use of information technology and computer systems has cast a spotlight on a number of environmental, cultural, legal, and ethical dilemmas – many of which impact our daily lives, whether we’re aware of it or not. Public opinion on whether computer technology – including artificial intelligence (AI), machine learning (ML) and algorithms – can […]

Computational modelling uses computer simulations to study complex systems, via a combination of physics, technology and informatics, and maths. By inputting and adjusting numerous variables within a machine learning (ML) or artificial intelligence (AI)-based model, computer scientists are able to observe outcomes and conduct countless simulated experiments. This innovative tech has found a natural home […]