Ben Nancholas

In increasingly crowded markets – characterised by rapid pace of change, fierce competition, and discerning consumers – a digital content marketing strategy that works harder is more of a need-to-have than a nice-to-have. For brands who don’t want to get left behind, avoiding a one-size-fits-all approach – and prioritising personalised content instead – can be […]

When it comes to a person’s interaction with a brand, there are a lot of words that people use. Customer experience, for example, commonly referred to as CX, is a term used to describe all the things a business does to deliver a good experience for their customers, and to raise their customers’ perceptions of […]

Artificial intelligence (AI) continues to evolve at an exponential rate, revolutionising industries, enhancing daily tasks, and pushing the boundaries of what machines can achieve. AI is making significant strides, thanks to breakthroughs in areas such as machine learning, deep learning, and neural networks. AI is being applied in diverse domains, including entertainment, education, healthcare, cyber […]

In the ever-evolving landscape of technology, the Internet of Things (IoT) has emerged as a transformative force, reshaping industries across the globe. With its ability to connect devices and enable real-time data collection and analysis, IoT is revolutionising traditional processes, driving efficiency, and paving the way for new possibilities.  Let’s delve into the diverse impact […]

The use of information technology and computer systems has cast a spotlight on a number of environmental, cultural, legal, and ethical dilemmas – many of which impact our daily lives, whether we’re aware of it or not. Public opinion on whether computer technology – including artificial intelligence (AI), machine learning (ML) and algorithms – can […]