100% online Brand Management for Strategic Success
- 15 credits
Branding has become a topic of great interest to business, not just in its traditional area of consumer markets, but across business-to-business (B2B) services and online markets. The concept of branding is much more than advertising and logo design, it has profound implications for the organisation as a whole and its strategic direction. This module will develop relevant practical and employment skills in the area.
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Programme Start dates
Fees
If you are based in the UK or the EU, you may be eligible for a government postgraduate loan to cover the full course fees.
Keele alumni discount: if you have successfully completed an undergraduate degree at Keele, you are eligible for a 10% tuition fees reduction, reducing total fees payable to £580.50.
You pay tuition fees for each module taken, either module-by-module or in full at the start of your course.
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