Keele University - Study online

100% online Marketing Research for Contemporary Management

  • 15 credits

This module provides an understanding of the role of marketing research in marketing decision making. It emphasises the need for marketing managers to have relevant and timely information relating to their target markets and external environmental forces, at an appropriate cost, in order to inform marketing tactical and strategic decisions. Marketing research has an essential role to play in providing managers with vital information that will help them to focus their marketing planning efforts and to understand the environmental forces which influence their organisation’s target markets. This module will equip you with appropriate practical and employment skills.

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Fees

If you are based in the UK or the EU, you may be eligible for a government postgraduate loan to cover the full course fees.

Keele alumni discount: if you have successfully completed an undergraduate degree at Keele, you are eligible for a 10% tuition fees reduction, reducing total fees payable to £580.50.

You pay tuition fees for each module taken, either module-by-module or in full at the start of your course.

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