Keele University - Study online

100% online Strategic Marketing: Planning, Process and Progress

  • 15 credits

Strategic marketing is central to enabling an organisation to respond to a dynamic global marketplace. It is the activity which determines and prioritises all other marketing tasks and as such is arguably the core marketing activity. This module will provide an overview of strategic marketing, the decisions, processes and frameworks involved and considers the implementation of these tools and activities in various organisational contexts, with due consideration of challenges of operating at a global level. In working through these topics the module will consider ways in which organisations might best respond as they seek to develop a strong and sustainable position through careful identification of target markets and creation of competitive advantage.

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Fees

If you are based in the UK or the EU, you may be eligible for a government postgraduate loan to cover the full course fees.

Keele alumni discount: if you have successfully completed an undergraduate degree at Keele, you are eligible for a 10% tuition fees reduction, reducing total fees payable to £580.50.

You pay tuition fees for each module taken, either module-by-module or in full at the start of your course.

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